Product · UX Designer
Resume
Experience
Amazon
2021 - Present
User Experience Designer II
Led end-to-end UX design and product strategy for Sponsored Display, delivering user-centered, data-driven, and localized advertising solutions that improved advertiser efficiency and boosted shopper engagement by 25% across On-Amazon surfaces, Off-Amazon placements (Amazon DSP), and Amazon-owned platforms (Twitch, IMDb).
Designed personalized responsive e-commerce creatives, immersive video ads, and streamlined campaign creation workflows, reducing advertiser time-to-launch by 30% and increasing CTR by translating insights from user research, market analysis, and real-time feedback into effective design solutions.
Launched a flexible creative customization system that gave advertisers greater control over brand expression, consistency, and moderation status—improving performance and creative quality at scale.
Drove cross-functional collaboration with product, engineering, research, and content teams (including Alexa and Retail), ensuring scalable UX through usability testing, technical alignment, and localized design approaches.
Maintained global design consistency by enforcing Amazon-wide design systems, brand standards, and iterative user-feedback loops.
Sony PlayStation
2018 - 2021
Senior Product Designer
Led UX/UI design for the PS5 Store’s New Commerce Experience, driving a 40% increase in digital revenue ($8.4B) and 50% growth in operating profit ($763.3M) by optimizing digital game sales, PS Plus subscriptions, and PS5 hardware commerce flows.
Owned the end-to-end design process across PlayStation.com, mobile, and PS5/PS4 consoles—from feature ideation and A/B-tested prototypes to usability testing, launch, and iteration.
Designed core experiences for the PlayStation Store, Game Library, and PlayStation Direct, with a focus on personalized content discovery, seamless commerce, and platform consistency across global markets.
Collaborated cross-functionally with design leadership, engineering, product marketing, research, legal, QA, and content strategy teams to align UX with strategic goals and ensure compliance with regional e-commerce and privacy standards (EU, US, APAC).
Acted as the primary UX liaison between Sony’s internal teams and external vendor partners, helping scale PlayStation Direct (hardware commerce) and contributing directly to revenue growth and customer satisfaction.
Newsweek
2016 - 2018
Senior UX Designer
Redesigned and relaunched responsive web platforms, leading to a 23% increase in user engagement and ad revenue, with a focus on mobile-first UX and editorial discoverability.
Led a full design system overhaul, aligning brand identity and interaction patterns to ensure consistency and scalability across Newsweek’s diverse digital properties.
Collaborated cross-functionally with Editorial, Engineering, Marketing, and Product teams during a company-wide CMS migration, improving publishing workflows and content deployment speed.
Conducted user research, prototyping, and usability testing to inform UX decisions and optimize content experience for both new and returning users.
NBC
2014 - 2016
UX Visual Designer
Launched Emmy Award–winning mobile apps for SNL and The Tonight Show, recognized for Outstanding UX and Visual Design—resulting in 1.4M+ downloads within 3 months and expanding mobile engagement.
Led end-to-end UX/UI design for NBC’s Late Night digital properties (SNL, The Tonight Show, Late Night, AGT), delivering on-brand, accessible interfaces aligned with each show’s identity and visual tone.
Improved video content discoverability by launching a personalized show clip archive system, leveraging metadata tagging and behavioral grouping to enhance user navigation and engagement.
Conducted usability testing and user research to iterate on video playback, content layouts, and navigation models—enhancing experiences for both casual viewers and dedicated fans.
Developed and maintained show-specific digital style guides and visual design systems, ensuring design consistency, scalability, and production quality across platforms.
Collaborated cross-functionally with producers, writers, engineers, marketers, and sales teams to deliver user-informed, performance-driven digital experiences that supported audience growth and monetization.
Digitas
2012 - 2014
Art Director • Interactive Designer
Designed and launched the American Express EveryDay® Credit Card website and mobile app, creating intuitive, user-centered financial experiences for millennial women—laying the foundation for the successful “Everyday Genius” campaign featuring Tina Fey.
Led end-to-end UX/UI design and interactive prototyping, simplifying complex finance flows and enhancing product engagement, application ease, and card discoverability.
Contributed to a 7% increase in cardholder spending, growth in Gen Z & Millennial adoption, and a #1 satisfaction ranking among U.S. credit card issuers.
Delivered interactive websites, motion graphics, and visual systems for global brands including Toshiba, Nickelodeon, DirecTV, and National Geographic, using user research and usability testing to drive high-impact design decisions.
Collaborated cross-functionally with creative directors, producers, developers, and brand strategists to ensure consistent, on-brand storytelling across all digital channels.
Natasha Design
2010 - 2014
Freelance Designer
Delivered end-to-end UX/UI and product design strategies across industries including enterprise software, cybersecurity, beauty, travel tech, finance, and supply chain—working with both global brands and early-stage startups.
Partnered with clients such as Audi, Deloitte, SAP, FOX News, Aveda, Marc Ecko, and Elliott Investment, creating scalable, user-centered solutions across responsive web, mobile, and enterprise platforms.
Focused on building brand-aligned, conversion-driven, and investor-ready digital experiences, powered by deep user research, iterative prototyping, and cross-functional collaboration.
Audi – Visualized UI concepts for a dashboard in a concept vehicle, blending innovation with real-world ergonomics.
Fox News – Created motion graphics for broadcast intros, aligned with real-time editorial standards.
Marc Ecko – Redesigned e-commerce UI and conducted usability testing to improve conversion and brand perception.
Aveda – Developed visual design for a Hair Advisor microsite, translating beauty expertise into a guided, engaging experience.
Elliott Investment Management – Crafted premium UI/UX for a high-net-worth investor platform, with a focus on exclusivity and clarity.
Deloitte (Root9b) – Designed enterprise cybersecurity software UI, balancing technical complexity with intuitive workflows.
SAP (Callidus Cloud) – Developed corporate website UI for an enterprise SaaS suite, ensuring brand consistency and scalability.
Skiplagged – Designed core UX/UI for web and mobile from seed stage, optimizing travel discovery and booking flows.
Temco – Led end-to-end product design and investor whitepaper development for a supply chain startup, from zero to launch.
Philosophie – Designed visual system for a sommelier-centric iOS social app, integrating lifestyle branding with minimalist UX.
Awards & Accolades
Red Dot Awards
2021
Sony PlayStation 5 Digital Experience
Red Dot Awards for Product Design
The Emmys®
2016, 2015
SNL Interactive Experience & SNL App
Nominee—Outstanding Interactive Program
Clio Key Art Awards
2015
SNL 40th Social Experience & SNL App
Bronze—TV/Streaming: Digital - Visual Design & UX
The Emmys®
2015, 2014
The Tonight Show Starring Jimmy Fallon
Winner—Outstanding Interactive Program
Finalist—Outstanding Interactive Media—UX and Visual Design
The Webby Awards
2016
SNL App
Mobile Sites & Apps/ Entertainment
The Emmys®
2015
SNL 40th Special
Nominee—Outstanding Interactive Media—UX and Visual Design
Behance Awards
2015
American Express Everyday Credit Card
Top 5— App Design Category
Adobe Design Awards
2013
Smart Laundry App
Semi-Finalist— Student Design Category
Behance Awards
2014, 2013
Karaoke Remote Control App
Top 5— App Design Category & Student Design Category
Behance Awards
2013, 2012
Smart Laundry App
Top 5— App Design Category & Student Design Category
Behance Awards
2012
Craigslist Redesign
Featured— Student Design Category
Education
Parsons
School of Design
01/2012
BFA, COMMUNICATION DESIGN + TECHNOLOGY
Dean’s List: 2007, 2010, 2011
Dean’s Scholarship: 2007, 2010, 2011
Parsons Thesis Exhibition: Featured & Selected — Summer 2012
Parsons BFA Scholarship: 2006, 2007, 2010
Parsons International Scholarship: 2010, 2011
Skillset
Design
User-Centered Design (UCD) • Interaction Design • Visual Design • Information Architecture (IA) • Design Systems & Style Guides • Accessibility (WCAG compliance) • End-to-End Product Design Execution • Strategic UX Problem Solving • Design Thinking & Ideation • Storyboarding & Journey Mapping • Personas & Scenario Building • Wireframing & High-Fidelity Mockups • Rapid & Interactive Prototyping • User Flows & Screen Flows • A/B Testing & Usability Testing • Competitive & Heuristic Analysis • User Research & User Interviews • Data-Driven Design & Performance Analysis • Design QA & Design Review Sessions • Design Mentorship & Team Collaboration • Agile / Scrum Workflow • Stakeholder Communication • HTML & CSS (basic prototyping & design handoff) • Motion Graphics & Microinteractions • Video Editing & Visual Storytelling
Tools
Figma (Design, Prototyping, Design System) • Sketch • Framer • InVision • Axure • Flinto • Zeplin • Adobe Creative Suite (Photoshop, Illustrator, After Effects, XD) • Final Cut Pro • Cinema 4D • Keynote • Microsoft Office Suite