Hey there! I’m Natasha Woo — a Product/UX Designer currently crafting intuitive, data-informed experiences at Amazon in NYC.
With 14 years in design, I’ve helped shape digital products for companies like Sony PlayStation, NBC, Newsweek, Digitas LBi, and fast-moving startups.
At the heart of what I do is this: I turn complexity into clarity. I believe great design should feel effortless, intuitive, and deeply human. I dive into user behaviors, trends, and cultural nuances to build experiences that not only work — but truly resonate at every touchpoint.
Outside of design, you’ll find me chasing waves 🌊, scuba diving 🤿 in clear blue waters, or soaking up sunshine on a beach 🌴 somewhere. I’m always on the hunt for hidden speakeasies 🍸, new restaurants in NYC 🗽, and the latest in K-beauty trends 💄.
Born and raised in Seoul 🇰🇷, I love weaving my Korean roots into my work and lifestyle. I’ve called NYC home for nearly 15 years (with a 2.5-year detour in sunny San Francisco). I studied Motion Graphics at Parsons School of Design — where I learned to bring ideas to life through motion, rhythm, storytelling… and a daily bagel 🥯 (or two) from Murray's bagel.
Hawaii feels like a second home, and yes — I have a soft spot for Disney and Nintendo characters (don’t be surprised if you see a few on my desk). Fun fact: I placed 5th in not one, but two NPC fitness bikini competitions. 🏋🏻♀️ Because why not chase wild goals for fun? 😉
Let’s connect and build something meaningful — whether it’s your next big idea or just swapping secret bar recs and seafood spots.
