PLAYSTATION : E-commerce FUTURE OF RETAIL
Be the organic point of exploration, sale and delivery of sony interactive entertainment products and services.
control our destiny through a direct to gamer slaes platform for hardware, accessories, content and merchandise.
If we think of our customers not as buyers who game, but as gamers who buy, we're well positioned to create a powerful personalized, immersive experience that drives transaction through extended and enthralling engagement.
gamer-centric, data-enhanced, shoppable platform
Future of Retail is Sony's (ambitiously named) initiative which aims to deploy online hardware sales–consoles, controllers, etc.–directly to consumers via our online destination (playstation.com).
Currently we are scheduled to launch in mid of 2019 and This project is engaged Deloitte Digital to help us. to help us create the end to end solution including supply chain, ecommerce vendors, experience design, etc.
MY ROLE ON THIS PROJECT:
As part of the PlayStation Design team, serve as DESIGN TEAM's representative to VENDORS and will help bridge communication and help clarify requirements and explore additional solutions.
Act as liaison between Sony PlayStation UX Design and Deloitte UX Design. Collaborate with Brand & Consumer Insights, Marketing Functions to ensure we meet their requirements.
Collaborate on user journeys with Design, Technology, Operations Workstreams.
Support the development of high level user journeys across full product & service scope and end-to-end experience (retail-fulfillment-service).
Lead the creation, adoption and maintenance of style guidelines to support future design efforts and Support daily/weekly status updates and keep the Sony PlayStation design team up to date. Support the project planning & readiness with UX Design insight.
Work with UX leadership in the UX Design workstream up to launch the experience and the subsequent roll-out of business globally
Support the wider Playstation.com roadmap with specific input from Future of Retail team and Sony PlayStation UX design team.