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PS5 Store commerce Checkout experience
After launching PlayStation's New Commerce/Store ExperienceRevenue increased 40% to $8.4 billion, partly driven by PS5 and Digital Products sales. Operating profit was up by 50% to $763.3 million because of Higher Digital Game Sales, PlayStation Plus subscriptions, and better margins on PS4 hardware.
Sony’s gaming business overall performed much better than a year before, with analyst noting that it was actually the best quarter in PlayStation history.​​​​​​​
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vision
Create a simple, fast, and easy commerce checkout experience that can be accessed from anywhere
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problems
65% users abandon checkout
9+ steps to complete purchase
2 different entry points




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analyze competitors
Steps from Purchase to Download




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buying pattern
95% customers purchase one item per transaction
20% users complete more than one transaction per session




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goal

Need to simplify the number of steps and the process, expose the cart to a customer only when necessary and reduce friction to have only the most optimal steps to purchase
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design approach​​​​​​​​​​​​​​

1. Reduce steps from 9 steps
The Previous Experience to the New Experience
 d
 d
 d
2. Merge into ​​​​​​​One Entry Point
The Previous Experience to the New Experience​​​​​​​
 d
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ux solutions

Based on the above problems identified, worked towards addressing these pains by coming up with potential solutions

d
Frictionless 2-Step ​​​​​​​Checkout
New checkout process, Reduced the number of steps from 9+ to 2 steps
 d
 d
Post Checkout Experience - Download
Gamers will be able to initiate a download from confirmation screen as an option.
 df
 d d
Persistent Cart & Checkout from Anywhere
Gamers will be able to start and end their purchase experience on any type of platforms.
This side panel, new newly designed, contains all checkout-related steps.
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 d
In-Cart Legal Requirements
In order to satisfy all the legal requirements for all features of commerce experience
 d
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Validation
User Testing Findings
Conducted usability testing sessions with our primary users to validate whether the new designs would solve their problems.
c
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iteration
Upsell Screens 
Conducted a UX review of each front-end ticket that was implemented to ensure it was aligned with the designs before it went live
fdd
f
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final design
Successfully provided players a simple, fast, and easy commerce checkout experience to get all the content they need to play from anywhere they want​​​​​​​
f
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comparison
Before & After

previous experience

d

new checkout  experience

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Playstation 5 - commerce experience​​​​​​​
feature planning  •  User Research  •  ui/UX Design •  2020
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