__
PS5 Store commerce Checkout experience
After launching PlayStation's New Commerce/Store Experience, Revenue increased 40% to $8.4 billion, partly driven by PS5 and Digital Products sales. Operating profit was up by 50% to $763.3 million because of Higher Digital Game Sales, PlayStation Plus subscriptions, and better margins on PS4 hardware.
Sony’s gaming business overall performed much better than a year before, with analyst noting that it was actually the best quarter in PlayStation history.
__
__
vision
Create a simple, fast, and easy commerce checkout experience that can be accessed from anywhere
__
problems
65% users abandon checkout
9+ steps to complete purchase
2 different entry points
sfd
__
analyze
competitors
competitors
Steps from Purchase to Download
__
buying pattern
95% customers purchase one item per transaction
20% users complete more than one transaction per session
__
goal
Need to simplify the number of steps and the process, expose the cart to a customer only when necessary and reduce friction to have only the most optimal steps to purchase
__
design
approach
approach
1. Reduce steps from 9 steps
The Previous Experience to the New Experience
d
d
d
2. Merge into One Entry Point
The Previous Experience to the New Experience
d
__
ux solutions
Based on the above problems identified, worked towards addressing these pains by coming up with potential solutions
d
Frictionless 2-Step Checkout
New checkout process, Reduced the number of steps from 9+ to 2 steps
d
d
Post Checkout Experience - Download
Gamers will be able to initiate a download from confirmation screen as an option.
df
d d
Persistent Cart & Checkout from Anywhere
Gamers will be able to start and end their purchase experience on any type of platforms.
This side panel, new newly designed, contains all checkout-related steps.
------
d
In-Cart Legal Requirements
In order to satisfy all the legal requirements for all features of commerce experience
d
__
Validation
sdfsaf
User Testing Findings
Conducted usability testing sessions with our primary users to validate whether the new designs would solve their problems.
c
__
iteration
Upsell Screens
Conducted a UX review of each front-end ticket that was implemented to ensure it was aligned with the designs before it went live
fdd
f
__
final design
Successfully provided players a simple, fast, and easy commerce checkout experience to get all the content they need to play from anywhere they want
f
__
comparison
Before & After
previous experience
d
new checkout experience
________
Playstation 5 - commerce experience
feature planning • User Research • ui/UX Design • 2020