![](https://cdn.myportfolio.com/25c45fd35afa489f3b93da994411495d/f3299e10-a9ba-4ee1-a677-789ab9f0e142_rw_1920.jpg?h=c45c3b75fb981504c971be1d513a9b11)
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PS5 Store commerce Checkout experience
After launching PlayStation's New Commerce/Store Experience, Revenue increased 40% to $8.4 billion, partly driven by PS5 and Digital Products sales. Operating profit was up by 50% to $763.3 million because of Higher Digital Game Sales, PlayStation Plus subscriptions, and better margins on PS4 hardware.
Sony’s gaming business overall performed much better than a year before, with analyst noting that it was actually the best quarter in PlayStation history.
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![](https://cdn.myportfolio.com/25c45fd35afa489f3b93da994411495d/49450251-fd68-484e-80eb-9289a7532e44_rw_1920.png?h=3699bf2094b7529803248fd0146c1b55)
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vision
Create a simple, fast, and easy commerce checkout experience that can be accessed from anywhere
![](https://cdn.myportfolio.com/25c45fd35afa489f3b93da994411495d/0f7f7738-ba13-408b-8c14-9ff00088be99_rw_1920.png?h=e6e998474f2b80109bd0bb2504b4382e)
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problems
65% users abandon checkout
9+ steps to complete purchase
2 different entry points
sfd
![](https://cdn.myportfolio.com/25c45fd35afa489f3b93da994411495d/e6dae0dd-31f1-4be1-a2e5-1f429eda3306_rw_1200.png?h=79a6e5d6234b240a8bea3ea902892fa8)
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analyze
competitors
competitors
Steps from Purchase to Download
![](https://cdn.myportfolio.com/25c45fd35afa489f3b93da994411495d/398f5d9c-7792-4b2d-aead-a91fc18520f0_rw_1920.png?h=135666c16d81121958e3ec14f254b341)
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buying pattern
95% customers purchase one item per transaction
20% users complete more than one transaction per session
![](https://cdn.myportfolio.com/25c45fd35afa489f3b93da994411495d/1cdb9054-39ca-4a4e-97d4-bedd3814421a_rw_1920.png?h=df599fa7d39f352e79c751535c23764f)
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goal
Need to simplify the number of steps and the process, expose the cart to a customer only when necessary and reduce friction to have only the most optimal steps to purchase
![](https://cdn.myportfolio.com/25c45fd35afa489f3b93da994411495d/7576afbb-13db-4fd2-ac24-7a3576b332c8_rw_3840.jpg?h=852942c724beb87d0649e3d6597c48ef)
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design
approach
approach
1. Reduce steps from 9 steps
The Previous Experience to the New Experience
d
![](https://cdn.myportfolio.com/25c45fd35afa489f3b93da994411495d/d096f1cb-4e71-48a7-98bf-407df81eaf28_rw_1920.png?h=2e249fa4f5a1e63408a373913d8c0ca7)
d
d
2. Merge into One Entry Point
The Previous Experience to the New Experience
d
![](https://cdn.myportfolio.com/25c45fd35afa489f3b93da994411495d/3b2edd76-f0f3-4519-acc4-a14f507890d3_rw_1920.png?h=037dfa2cef5c532c326966f1511e4963)
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ux solutions
Based on the above problems identified, worked towards addressing these pains by coming up with potential solutions
![](https://cdn.myportfolio.com/25c45fd35afa489f3b93da994411495d/cbaa40b9-aebe-4cb3-a8e4-2d875fd11c6e_rw_1920.png?h=2589740914c57c72bd128491f3ac22b1)
d
Frictionless 2-Step Checkout
New checkout process, Reduced the number of steps from 9+ to 2 steps
d
![](https://cdn.myportfolio.com/25c45fd35afa489f3b93da994411495d/234e7ec1-13f6-4f91-abdf-9eb1a7145d28_rw_1920.png?h=33e6e3fc7e6b28d46d378984c23bf8d3)
d
Post Checkout Experience - Download
Gamers will be able to initiate a download from confirmation screen as an option.
df
![](https://cdn.myportfolio.com/25c45fd35afa489f3b93da994411495d/e9d1f495-549e-4264-b770-302189b94dff_rw_1920.png?h=9139a1b8bab9e4f0b3b63f1eb9b2f30c)
d d
Persistent Cart & Checkout from Anywhere
Gamers will be able to start and end their purchase experience on any type of platforms.
This side panel, new newly designed, contains all checkout-related steps.
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![](https://cdn.myportfolio.com/25c45fd35afa489f3b93da994411495d/6d6ce363-80c1-4cfe-94d8-160de2727b08_rw_1920.png?h=50158c9ddface68a5510c44c09dbfff8)
d
In-Cart Legal Requirements
In order to satisfy all the legal requirements for all features of commerce experience
d
![](https://cdn.myportfolio.com/25c45fd35afa489f3b93da994411495d/28cec4a2-5938-4594-b2e5-3ed7b4ce0fd7_rw_1920.png?h=fce8479744dabd4ef0245114c80d6ddb)
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Validation
![](https://cdn.myportfolio.com/25c45fd35afa489f3b93da994411495d/42dd7866-7f96-42f9-98ed-61bcaec95d4f_rw_1920.png?h=b7cfedcbec776525fe58eef244649211)
sdfsaf
User Testing Findings
Conducted usability testing sessions with our primary users to validate whether the new designs would solve their problems.
c
![](https://cdn.myportfolio.com/25c45fd35afa489f3b93da994411495d/a0497143-2825-49ac-a594-e1e080f4bcd6_rw_1920.png?h=85193292f6e51599bd9f7b6d0640344b)
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iteration
Upsell Screens
Conducted a UX review of each front-end ticket that was implemented to ensure it was aligned with the designs before it went live
fdd
![](https://cdn.myportfolio.com/25c45fd35afa489f3b93da994411495d/e4e02ba4-6149-4eaf-8aaa-4b82fabe91f5_rw_1920.png?h=428a2f181be33d79553d718dd2a6aa0b)
f
![](https://cdn.myportfolio.com/25c45fd35afa489f3b93da994411495d/496f5e2d-3f3e-4249-ba0f-368ed6cf482a_rw_1920.png?h=f45ce9c823fcb28ff313054d79305a87)
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final design
Successfully provided players a simple, fast, and easy commerce checkout experience to get all the content they need to play from anywhere they want
f
![](https://cdn.myportfolio.com/25c45fd35afa489f3b93da994411495d/94dbb3fc-3d95-4565-98c1-f5da0b09ca67_rw_1920.png?h=844e70338f527688b435da9c5c4c7408)
![](https://cdn.myportfolio.com/25c45fd35afa489f3b93da994411495d/2600b067-64e7-4614-b765-c04b75789d50_rw_1920.png?h=abe0e01588b52f45997f310849cb3c33)
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comparison
Before & After
previous experience
d
new checkout experience
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Playstation 5 - commerce experience
feature planning • User Research • ui/UX Design • 2020