SONY PLAYSTATION
Global - Shared Navigation
Global navigation across PLAYSTATION.COM
ASSUMPTIONS
Stakeholders’ intention for PlayStation owned web channels is to move towards a future where sites are not fragmented experiences but are instead united by a consistent and cohesive user experience, to optimize customer conversion and retention. Global navigation need to evolve with the rest of the strategy for web.
__________________
EXAMPLES OF ISOLATED EXPERIENCES ON CURRENT PLAYSTATION WEB...
__________________
HOW WE BEGAN TO ALIGN THE DESIGN
1. ESTABLISH THE INFORMATION ARCHITECTURE
( Based on business requirements, analysis of existing user
2. DESIGN A SUITABLE NAVIGATION MECHANIC
__________________
ANALYSIS OF CURRENT INFORMATION ARCHITECTURE
1. Current systems have no clear or consistent Primary, Secondary, Tertiary
__________________
EXPLORING IA OPTIONS
Started to look at what links might be defined as core to the PlayStation experience and what links are required to be available across journeys, but are lower in priority.
Next step was - agree on acceptable IA strategy and solution, based on business and user requirements.
Draft IA
__________________
NAVIGATION MECHANICS DESIGN WORKSHOP
Many options were discussed and documented. Solution needed to evolve, starting with what we have today, moving closer to ideal solution. Deciding and developing a
__________________
STEPS FOR COLLABORATION - DESIGN ONLY
__________________
MOTION - DESKTOP SEARCH (IXD)
__________________
MOTION - DESKTOP NAVI OPEN (IXD)
__________________
MOTION - DESKTOP NAVI CLOSE (IXD)
__________________
SCROLL BEHAVIOURS
Sony bar is always fixed to the top of the page.
The Level 1 Navigation is sticky at the top of the page, except when context navigation is present.
__________________
STARTBLASTER EXPANDED
__________________
THANK YOU