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Skiplagged
early stage startup design
As a design specialist, I re-imagine their brand to help simplify their value to customers and drive long-term, sustainable growth, and leverage creative experience & expertise in UI/UX design for them.  Throughout the re-branding + redesign projects, awesome collaboration with dev team and product manager drove launching these desktop/mobile product together successfully.​​​​​​​
Brand Positioning  •  User Research  •  ui/UX Design •  2018




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impact

After shipping this redesign product, Successfully revamp that resulted in Friendly yet Professional Vibe, Simple, Delightful, and Trustworthy UX.​​​​​​​
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who?
Skiplagged is a pro-consumer travel product that aims to make it easier to experience the world.  Skiplagged exposes secrets of the industry by finding airfares not found anywhere else that can easily save consumers up to 80%.  Their flight are so cheap, United & Orbitz sued them for it.
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previous design
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goal
How to provide trustworthy design
How to highlight the unique differentiator
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CHALLENGE

​​​​​​​How to identify what kind of travelers would get
the most value from the flight hacking deals​​​​​​​​​​​​​​.
Differentiate their product before building.
DD
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competive
analysis
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USER RESEARCH
For deep-dive questions on traveling to investigate user behavior and feeling on booking travel in general.
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Q1. How people book & browse the travel?
Learned from a diverse set of travelers to get a better sense for how they book their travel in general.
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●  Different Trips Spark Different Behaviors
Developed personas based on research. Two types of traveler groups when it comes to browsing and booking.
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●  Set Time Travelers
“I have to be there at a specific time”
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● Flexible Time Travelers
“I’m looking to visit, but open-minded, and my timing is flexible”
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Q2. Where Can Skiplagged Provide The Most Value
the graph that shows the specific target audiences and the activities that they tend to book travels for.
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Q3. How People Feel About Booking Travel?
Users' pain points when they book travel in general
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research findings​​​​​​​
​​​​​​​Great Position to help travelers book Flexible Trips
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Target Audience
For anyone who wants to experience more,
Skiplagged upgrades your trip by saving you on the flight!
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The Flight is only 1% of the journey!
You work hard for your money. Why spend it all in the sky?
In talking to a diverse set travelers, we learned flying is just a way to get there. They prefer to save their hard-earned money for their final destination rather checking baggage, getting a window seat or flying on a specific airline.
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Brand Positioning
From Save in the air to Experience more on the ground.
Ridiculous flight savings you can't find anywhere else!
Upgrade your Arrival.
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How Skiplagged provide the most value?
From these research findings, Emphasize benefits over features.
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design approach
Brand Principles to UX Visualization
(details available upon request)
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iteration
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VISUAL
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final design
From Saving in the Air to Experience More On The Ground
Throughout building this product from brand repositioning, we reinforced this simple, yet powerful idea by visualizing these savings throughout user experience, by reminding travelers how much they saved on Skiplagged.



Skiplagged
Early Stage Startup Design
Brand Positioning  •  User Research  •  ui/UX Design •  2018
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